The GDPR sets a high standard for consent. But you often won’t need consent. If consent is difficult, look for a different lawful basis. (ibid.)
Anonymous data is specifically excluded from GDPR. Google Analytics provides an IP anonymization feature. If you're absolutely confident that your users can't be personally identified based on the data being sent to Google Analytics, then you don't need consent.
Anonymous data is specifically excluded from GDPR. Google Analytics provides an IP anonymization feature. If you're absolutely confident that your users can't be personally identified based on the data being sent to Google Analytics, then you don't need consent.
https://gdpr-info.eu/recitals/no-26/
https://support.google.com/analytics/answer/2763052?hl=en
https://support.google.com/analytics/answer/6366371?hl=en&re...