This is sad but forseeable as Essential sold poorly. It was a nice phone but it can be hard to establish a new brand right now and differentiate oneself.
The only new brand of smartphone in the last four years I can think of is OnePlus that has had success. OnePlus did this by buying their popularity. By offering a ton of value initially and then raising the price each generation.
The only new brand of smartphone in the last four years I can think of is OnePlus that has had success. OnePlus did this by buying their popularity. By offering a ton of value initially and then raising the price each generation.