It's just a momentary trend. The vast amount of coffee waste in coffee producing countries is used for fertilizer. The title should be: In a few select farms that produce cascara, it fetches a 480% premium over coffee.
Honestly, it's high price and "premium" perception only exist because so few farms are producing it. The tiny premium bottles of cascara you see would be replaced by gallon jugs for $2-3 if more farms started making it.
Honestly, it's high price and "premium" perception only exist because so few farms are producing it. The tiny premium bottles of cascara you see would be replaced by gallon jugs for $2-3 if more farms started making it.