> It can play with the structure to make the shows work better for its ad-free format
I think people underrate how big this is from a creator perspective. As viewers, we typically appreciate when work is uninterrupted by commercials (though some shows are more forgiving of them than others), but to my understanding, it's quite difficult as a creative to segment your work out into 12-14 minute segments, constantly building up enough momentum that people will be riveted through the commercial long enough to stick around, and then having to ensure enough recap is done after the break that it doesn't break the narrative flow.
I think people underrate how big this is from a creator perspective. As viewers, we typically appreciate when work is uninterrupted by commercials (though some shows are more forgiving of them than others), but to my understanding, it's quite difficult as a creative to segment your work out into 12-14 minute segments, constantly building up enough momentum that people will be riveted through the commercial long enough to stick around, and then having to ensure enough recap is done after the break that it doesn't break the narrative flow.