The article is interesting but I wish it went deeper into one of the theses: that people aren't craving silence as much as they are craving a lack of distraction. Noise has always existed in varying levels, but what I think may be different about the 21st century is how distracted our environments have become, which can feel like noise.
Here's something strange that happened to me last week. I went to my local gas station to fill up the tank on my car. As I was standing idly and staring off into the distance, I heard a voice talking to me. I spun around but nobody was around me. Afterwards I noticed that the voice was coming from a small, iPhone 8-sized screen embedded on the gas pump. It was showing advertisements as well as looping the "Hot News" of the day. Admittedly, I became irrationally angry about this. It felt like an invasion of my mental space. Here I was pumping gas, already paying money to the business, why are they continuing to invade my mental space, which is the last bastion of "freedom" an individual can have? I noticed the whole event put me in a heightened state of tension and anxiety. I wanted to leave as fast as I could. I wasn't bothered by the other cars driving on the road, I wasn't bothered by the local homeless population trading and bartering a few dozen feet from me, I wasn't bothered by any of this background noise. What bothered me, and what felt "noisy" to me, was this invasion of my mindshare.
Here's something strange that happened to me last week. I went to my local gas station to fill up the tank on my car. As I was standing idly and staring off into the distance, I heard a voice talking to me. I spun around but nobody was around me. Afterwards I noticed that the voice was coming from a small, iPhone 8-sized screen embedded on the gas pump. It was showing advertisements as well as looping the "Hot News" of the day. Admittedly, I became irrationally angry about this. It felt like an invasion of my mental space. Here I was pumping gas, already paying money to the business, why are they continuing to invade my mental space, which is the last bastion of "freedom" an individual can have? I noticed the whole event put me in a heightened state of tension and anxiety. I wanted to leave as fast as I could. I wasn't bothered by the other cars driving on the road, I wasn't bothered by the local homeless population trading and bartering a few dozen feet from me, I wasn't bothered by any of this background noise. What bothered me, and what felt "noisy" to me, was this invasion of my mindshare.