It means that they're not only working leads that come in from marketing campaigns, website, & emails (these are inbound, initiated by a potential customer). Typically means picking up the phone and calling strangers to try and sell them things (initiated by you - outbound).
It means that they're not only working leads that come in from marketing campaigns, website, & emails (these are inbound, initiated by a potential customer). Typically means picking up the phone and calling strangers to try and sell them things (initiated by you - outbound).