Comment by whack

I'm not a Robinhood user, so correct me if I'm wrong. But as someone who's used ~5 different online brokerages, I'm having a hard time understanding what innovation they brought to the table. Buying/selling stocks online is already pretty damn simple, and takes 1-2 minutes tops. Where exactly is the innovation here? "We're going to undercut the competition and save users a couple clicks" is now a $5B business idea? Kudos to the founders, but this hardly seems like the stuff movies are made of.