I have a theory that the only reason Apple is today's beacon of user privacy is that they couldn't manage to compete in either the ad (iAd), mail (at least not at G-scale) or social network world (see: Ping).
The only path left for them was to say they were all about user privacy. If Apple had succeeded wildly in any of those three spaces, I think they'd be caught up like Google, Facebook et al.
I'm not saying this is a bad thing for the tech ecosystem, but I do think it was lucky positioning on their part.
The only path left for them was to say they were all about user privacy. If Apple had succeeded wildly in any of those three spaces, I think they'd be caught up like Google, Facebook et al.
I'm not saying this is a bad thing for the tech ecosystem, but I do think it was lucky positioning on their part.
Interested to hear opposing opinion on this.