Things that I don't need to get separately when I buy a computer.
I'm not advocating for Microsoft. In fact, I use Linux, Open Office, and Gmail. But for regular consumer, they just want something that comes in one package and works without additional effort. That's why iPad is hitting the spot, because it's even more packaged than a Microsoft PC. Microsoft couldn't careless about Ubuntu, but they should definitely be worried about iPad (or packaged computing device in general).
I'm not advocating for Microsoft. In fact, I use Linux, Open Office, and Gmail. But for regular consumer, they just want something that comes in one package and works without additional effort. That's why iPad is hitting the spot, because it's even more packaged than a Microsoft PC. Microsoft couldn't careless about Ubuntu, but they should definitely be worried about iPad (or packaged computing device in general).