Comment by discreditable

PSA: You can make your own (relatively) shorter URLs if you're willing to guess at how to un-pretty site's URLs. My most common one is Amazon. Most URLs are amazon.com/dp/xxxxxxxxxxxxx. Knowing that you can take a nasty URL like:

https://www.amazon.com/Red-4TB-Hard-Disk-Drive/dp/B00EHBERSE...

and change it to:

https://amazon.com/dp/B00EHBERSE

That's 122 chars to 32 chars. This kind of tactic works for tons of sites.