Google messaging must have some of the worst project managers in the industry. Not only did they let their lead disappear, when they decided to start competing with Facebook and WhatsApp they released Allo! A crappy MVP in a crowded market hugely dependent on the network effect.
And now they've decided to involve the carriers, using a technology that's not made to be cross platform but instead be dependent on phones. I can see RCS being a good solution for companies to send out rich boarding passes and similarly, but nobody around here uses SMS or MMS for person to person contact. Chat shouldn't be locked to or even routed through phones, and using a telephone number as an ID is impractical.
And now they've decided to involve the carriers, using a technology that's not made to be cross platform but instead be dependent on phones. I can see RCS being a good solution for companies to send out rich boarding passes and similarly, but nobody around here uses SMS or MMS for person to person contact. Chat shouldn't be locked to or even routed through phones, and using a telephone number as an ID is impractical.