media will do this about every subject, think of it as the original analytics, if the story drew a lot of attention then another story similar to the first story will also draw attention because people will associate it with the original really interesting story that drew all the attention. Sooner or later the quality and interest of the stories on subject X will decline and people will not react so much to them so the writing of these articles drops off.
Currently, because of facebook, there is a spike of Company Y knows everything about you type stories, as well as a spike of Facebook is evil stories. These things permeate out and loose interest over time.
Currently, because of facebook, there is a spike of Company Y knows everything about you type stories, as well as a spike of Facebook is evil stories. These things permeate out and loose interest over time.