Somewhat ironic that this memo got leaked but I think in this case it actually serves their purpose for it to be read by everyone (including potential employees).
I think this part is key and is something I've always wondered about:
>While it may seem flattering to be approached, it’s important to remember that you’re getting played. The success of these outsiders is measured by obtaining Apple’s secrets from you and making them public. A scoop about an unreleased Apple product can generate massive traffic for a publication and financially benefit the blogger or reporter who broke it. But the Apple employee who leaks has everything to lose.
I completely understand what's in it for the reporter, but I've never understood what the employee gets out of it. I've been reading Mark Gurman's scoops about Apple for years so I'm definitely biased in wanting that to continue. It just seems like there's tons of upside for the reporter and only downside for the leaker.
Also I wonder what goes through a reporter's head when one of their sources get fired because they leaked to them. I'd feel extremely guilty if someone was fired or prosecuted because of me. Not sure how they do it.
I think this part is key and is something I've always wondered about:
>While it may seem flattering to be approached, it’s important to remember that you’re getting played. The success of these outsiders is measured by obtaining Apple’s secrets from you and making them public. A scoop about an unreleased Apple product can generate massive traffic for a publication and financially benefit the blogger or reporter who broke it. But the Apple employee who leaks has everything to lose.
I completely understand what's in it for the reporter, but I've never understood what the employee gets out of it. I've been reading Mark Gurman's scoops about Apple for years so I'm definitely biased in wanting that to continue. It just seems like there's tons of upside for the reporter and only downside for the leaker.
Also I wonder what goes through a reporter's head when one of their sources get fired because they leaked to them. I'd feel extremely guilty if someone was fired or prosecuted because of me. Not sure how they do it.