The copy and design of the landing page led me to believe that FreedomBox is an actual box that has all that great software preloaded and ready to go. Which made the unlabeled download button jarring. The text should be changed to something like:
FreedomBox is designed to [run on/create] your own inexpensive server at home. It [includes/is built with] free software and offers an increasing number of services ranging from a calendar or jabber server to a wiki or VPN.
FreedomBox is designed to [run on/create] your own inexpensive server at home. It [includes/is built with] free software and offers an increasing number of services ranging from a calendar or jabber server to a wiki or VPN.