$10k isn't a lot (assuming that's right; it could be). I mean, it's a lot if you're used to something like MySQL or Postgres-levels of quality, but I've seen quotes for Oracle being almost $50k per core. MS-SQL is something like $7k per core, and kdb+ is definitely a lot more useful to me than MS-SQL.
There's also a per-core/minute pricing which might be useful.
There's also a per-core/minute pricing which might be useful.