Considering that the article lends the reader to understand that studies are indicating vitamin supplements are not as necessary as we'd like to believe, I don't think op was being cynical.
Random quote from the article:
> I faithfully chewed those calcium supplements, and then a study said they didn’t do any good at all,” said Ms. Bentley
Random quote from the article:
> I faithfully chewed those calcium supplements, and then a study said they didn’t do any good at all,” said Ms. Bentley