Comment by DeRock

The problem isn’t necessarily “fake news”, it’s the ability to target it. This targeting subjects each person to a completely personalized information flow. It’s one thing to have propaganda be broadcast to all, where as a society we can discuss, debate and choose to accept or reject it. With hyper targeting that process can’t exist. How am I supposed to talk to my neighbours or colleagues about current events (or “fake news”) that I don’t know exists? Democracy does not exist in isolation. We can reject the lunatic town crier, but it is much harder when he knows you deeply and is whispering in your ear.