Comment by closeparen

Google has effectively been GDPR compliant or close to it for years. Takeout, view and edit your ads profile, industry-leading internal controls on production data access, etc. They’re a first party, not a data broker, so will have an easier time with “legitimate interest” arguments. They also helped develop the law. GDPR is not a big deal for Google. It’s a big deal for similar organizations that have to suddenly catch up to Google’s security and privacy posture.