> Once Bandai licensed Pippin from Apple, Apple made no effort to market the Pippin platform. All the marketing was to be done by the licensees. Bandai spent US$93 million in marketing alone to sell the Pippin line.[6] As part of the licensing agreement, both Bandai and Katz Media were not allowed to use the term "computer" when marketing the Pippin systems, so that the systems would not be confused with Apple's own Macintosh product line.
That is genuinely mental.