I had a different reaction. It felt very wrong. I don't like how our culture worships money. It's bad enough that more college students see 'being very well off financially' as a more important goal than helping others (compared to other generations) [1]. If children are getting these messages at an even younger age, that's disturbing. After all, children are more impressionable. I want the next generation of children to know there are more important things than money. I believe children will be happier their whole lives if they're raised with those values.
Saying "It exists, it's a part of our culture" is such a defeatist response. Culture is formed by all of us. You don't have to just let it happen. You can push back, and work to change culture for the better. That's why I like your last bit - we can engage with it and teach from it. I'd expand that to include: we can disapprove of it.
[1]https://www.thestreet.com/story/12791561/1/millennials-just-...
Saying "It exists, it's a part of our culture" is such a defeatist response. Culture is formed by all of us. You don't have to just let it happen. You can push back, and work to change culture for the better. That's why I like your last bit - we can engage with it and teach from it. I'd expand that to include: we can disapprove of it.