""Facebook has been playing fast and loose with their data ever since they started. ... It was only a matter of time before that data was misused, and I think that advertisers knew that," said Andy Amendola, senior director of connections strategy at agency The Community. "We know there was this line that verges on creepy because we know the consumers' data, but I think that's what makes the advertising work so well."
For the most part, agencies are skeptical many people are going to leave Facebook - or at least enough to make a difference for advertisers. The public's attention span is fleeting, noted one executive, and even massive data breaches that affected Yahoo, which included 3 billion accounts, and Equifax - 147.9 million accounts - haven't turned people off those services.
...
In addition, the public already held Facebook in low regard leading up to the scandal. According to app analytics firm Sensor Tower, sentiment about the company during the the two weeks leading up to the Cambridge Analytica stories was already 83 percent negative - and people were still on the platform."
Source:
https://www.cnbc.com/2018/03/22/facebook-cambridge-analytica...
"3. The idea that users will abandon Facebook is unlikely. There's really no alternatives. An abandonment of Facebook and related apps would basically be an abandonment of social media altogether, which is an unrealistic expectation.
...
4. While Facebook currently produces the majority of its revenue from advertising, that's only the tip of the iceberg. Facebook can do many things to begin diversifying its revenue stream including entertainment or e-commerce.
...
So far Wall Street's opinion on Facebook has not been altered by the data scandal. According to MarketWatch, 37 out 44 analysts rank the stock as a "buy". The average price target is $221.56, which represents 39% upside based on the current stock price of $159.09."
Source:
https://seekingalpha.com/article/4158807-facebook-let-others...
For the most part, agencies are skeptical many people are going to leave Facebook - or at least enough to make a difference for advertisers. The public's attention span is fleeting, noted one executive, and even massive data breaches that affected Yahoo, which included 3 billion accounts, and Equifax - 147.9 million accounts - haven't turned people off those services.
...
In addition, the public already held Facebook in low regard leading up to the scandal. According to app analytics firm Sensor Tower, sentiment about the company during the the two weeks leading up to the Cambridge Analytica stories was already 83 percent negative - and people were still on the platform."
Source: https://www.cnbc.com/2018/03/22/facebook-cambridge-analytica...
"3. The idea that users will abandon Facebook is unlikely. There's really no alternatives. An abandonment of Facebook and related apps would basically be an abandonment of social media altogether, which is an unrealistic expectation.
...
4. While Facebook currently produces the majority of its revenue from advertising, that's only the tip of the iceberg. Facebook can do many things to begin diversifying its revenue stream including entertainment or e-commerce.
...
So far Wall Street's opinion on Facebook has not been altered by the data scandal. According to MarketWatch, 37 out 44 analysts rank the stock as a "buy". The average price target is $221.56, which represents 39% upside based on the current stock price of $159.09."
Source: https://seekingalpha.com/article/4158807-facebook-let-others...