I work with several clients that between them send roughly 1 million emails per day, every day, and we are small compared to others I know. They fully understand that there are people like most people here that hate email marketing of any kind. But the response rate to those emails is significant.
On an average day they get a 15% open rate. Click rates and purchase rates step down at each stage depending on the purpose of the email, the offer, etc. But that is 150,000 people every day opening at least one email from one of these businesses.
While the 91% stat is probably pure fantasy, the number is far higher than anyone would want to believe. eMail simply works. It is a large and vital part of many businesses.
All of our lists are double opt-in so there is NO WAY you got on it by accident. We also aggressively clean our lists. Don't open an email in 30 days? You get automatically moved to a different funnel. Don't open an email in 90 days? Yet another funnel. 6 months? Off the list entirely. There is an entire process behind this.
We don't want to send emails to people that don't want them any more than you want to get them. Bad lists create delivery issues and get you sent into automated spam filters by providers like GMail. They aren't sent to harass you, they are sent because they work.
On an average day they get a 15% open rate. Click rates and purchase rates step down at each stage depending on the purpose of the email, the offer, etc. But that is 150,000 people every day opening at least one email from one of these businesses.
While the 91% stat is probably pure fantasy, the number is far higher than anyone would want to believe. eMail simply works. It is a large and vital part of many businesses.
All of our lists are double opt-in so there is NO WAY you got on it by accident. We also aggressively clean our lists. Don't open an email in 30 days? You get automatically moved to a different funnel. Don't open an email in 90 days? Yet another funnel. 6 months? Off the list entirely. There is an entire process behind this.
We don't want to send emails to people that don't want them any more than you want to get them. Bad lists create delivery issues and get you sent into automated spam filters by providers like GMail. They aren't sent to harass you, they are sent because they work.