Always publish on your own platform then syndicate it across all the relevant social media providers to get exposure.
It's a huge pain, especially now that most platforms are closed and don't provide automation (APIs, RSS), but it's really the most flexible solution.
It also makes syndicating to new providers a lot less painful since you'll have some standard raw form (e.g. Markdown) which you can create a manual or automated pipeline for.
Considering Liberapay is using Mastodon, I expected them to already know what they're getting themselves into. Especially with Medium's thickening walls.
It's a huge pain, especially now that most platforms are closed and don't provide automation (APIs, RSS), but it's really the most flexible solution.
It also makes syndicating to new providers a lot less painful since you'll have some standard raw form (e.g. Markdown) which you can create a manual or automated pipeline for.
Considering Liberapay is using Mastodon, I expected them to already know what they're getting themselves into. Especially with Medium's thickening walls.