Well I'm talking about exactly that - social pressure.
Just because popular opinion (aka the vocal social media / news / social media echo chamber) approves of something, it doesn't mean it is correct.
Governments and courts have definite pressure to legalize marijuana, for example. That pressure is based on popular public opinion. Therefore approving it gives that legal body or state acceptance / goodwill. This is an incentive that goes quite far.
Just because popular opinion (aka the vocal social media / news / social media echo chamber) approves of something, it doesn't mean it is correct.
Governments and courts have definite pressure to legalize marijuana, for example. That pressure is based on popular public opinion. Therefore approving it gives that legal body or state acceptance / goodwill. This is an incentive that goes quite far.
It can also be popular to smash a company.