Isnt this just simply marketing/targeted advertising? There is no voodoo or psychographics going on here.
Honestly, I think people are giving Cambridge way too much credit.
I have seen enough overblown promises in the big data, AI, <insert buzz word> industry to know people just make things sound more innovative than it really is.
Honestly, I think people are giving Cambridge way too much credit.
I have seen enough overblown promises in the big data, AI, <insert buzz word> industry to know people just make things sound more innovative than it really is.