Benevolent: "(of an organization) serving a charitable rather than a profit-making purpose."
That's not how this word works. We can use another one.
I hasten to add, again, that I'm attributing nothing pejorative. I'm glad Epic have done this. It's great marketing that may be helpful to lots of people.
That's not how this word works. We can use another one.
I hasten to add, again, that I'm attributing nothing pejorative. I'm glad Epic have done this. It's great marketing that may be helpful to lots of people.