Comment by jsonne

As outraged as many folks might be this is just good business for Google and Facebook. Internet advertising, nay advertising at large, is dangerously close to becoming a regulated, or more regulated, industry in the wake of fake news and Russian troll farms etc. If they aren't proactive and people lose money they inch ever closer to requirements that can and will eat large chunks of their profit margins. This isn't even to mention that they're also getting pressure from the private side where a couple hundred companies control over half the world's advertising spend and are getting actively called out by consumer advocacy for where they advertise. The handful of dollars they will get from crypto ads (in comparison to their overall spend) pales in comparison to even one Coca Cola, Unilever, etc. pulling their ad spend. Advertising, and media for that matter, is not free and fair market. It is tightly controlled by a handful of players that will fight tooth and nail to keep it that way.