With every service, platform, software package, god knows what collecting data on you, I can't help but ask: who's buying all this data?
It's clear in the case of massive players such as Facebook and Google that don't have to sell their data. They can just keep their data and directly offer targeted marketing to advertising.
But what about smaller players, that don't have a strong 'big data' presence and product? Examples such as:
- online only NVIDIA drivers
- anti-virus software
- chat apps such as Skype, Discord, WhatsApp, etc
- online sites such as Github, StackExchange, etc
- <shady mobile app #1402>
All of the above collect data about you in some form of another, it's a staple nowadays. Who's buying all this data? For how much?
It's clear in the case of massive players such as Facebook and Google that don't have to sell their data. They can just keep their data and directly offer targeted marketing to advertising.
But what about smaller players, that don't have a strong 'big data' presence and product? Examples such as:
All of the above collect data about you in some form of another, it's a staple nowadays. Who's buying all this data? For how much?