I live 10 miles from the town featured in this article and its publication has caused quite a few folks I know around here to renew their effort to buy local. To me though the frustrating thing is this line in the article:
> I twice stopped by Wilson’s, the department store, to try to meet the manager, and saw no shoppers inside the store the entire time I was there. (Wilson’s did not respond to multiple interview requests for this story.)
With a switch in marketing Wilson's could become a destination store as going in feels truly like going back in time. It's a real department store with separate registers in each department staffed by folks who know about what they are selling. Wilson's still puts huge full page ads in the local paper but I've never seen a single online or social marketing message from them. If/when they go out of business it is going to put a huge hole in the fabric of downtown Greenfield.
> I twice stopped by Wilson’s, the department store, to try to meet the manager, and saw no shoppers inside the store the entire time I was there. (Wilson’s did not respond to multiple interview requests for this story.)
With a switch in marketing Wilson's could become a destination store as going in feels truly like going back in time. It's a real department store with separate registers in each department staffed by folks who know about what they are selling. Wilson's still puts huge full page ads in the local paper but I've never seen a single online or social marketing message from them. If/when they go out of business it is going to put a huge hole in the fabric of downtown Greenfield.