Comment by hooeezit

Where they are based doesn't matter. If they are collecting revenues (taking payments) from EU clients, it applies. That includes generating ad revenues from EU based eyeballs. When it comes to on-ad-generating, free websites, it remains to be seen how bold EU regulators get. It'll be hard to penalize or prosecute such websites, and there are enough violations in the fat cats anyway, so I'm guessing those free websites will get a free pass for now (pun intended).