Comment by maxniederhofer

I think there's more to it than that. The book proposes a return to a classical rational-modern worldview with typical liberal values ("Enlightenment"). That optimistic view of the future would be one way out of the tribalist identity politics that, fueled by fear, are ruining Western society. There are big power interests, both financial and cultural, that are interested in stability. Pushing Pinker's book is more than just marketing.