Not an original thought but its fascinating how much extra information Amazon has in these acquisitions than a normal company. When such a big part of Ring's sales are through amazon they can figure out things like
* How many people search specifically for the brand Ring
* If a knockoff appears first do people buy that instead
* What is the growth in searches and purchases overall
* Why do people return the product
These are things even Ring wouldn't know. Its not too far fetched to think you could build a valuation engine off the information Amazon has and compare the cost of cloning the product line to acquiring the company automatically.
* How many people search specifically for the brand Ring
* If a knockoff appears first do people buy that instead
* What is the growth in searches and purchases overall
* Why do people return the product
These are things even Ring wouldn't know. Its not too far fetched to think you could build a valuation engine off the information Amazon has and compare the cost of cloning the product line to acquiring the company automatically.