> Despite months of breathless hype, the iPhone X hasn’t sold as well as expected since its debut last year. Apple sold 77.3 million iPhones in the final quarter of 2017, below analysts’ projections of 80.2 million units. Some consumers were turned off by the iPhone X’s $1,000 price despite liking the design even as they wanted something more cutting-edge than the cheaper iPhone 8. With its next lineup, Apple is seeking to rekindle sales by offering a model for everyone.
This seems like color commentary that isn't supported by their sources, or data. I'm not sure how they are supporting this statement. Apple's recent quarterly earnings [0] showed iPhone sales as (essentially) stable, year over year. ASP increased to $800 dollars (!) which would point to the iPhone X doing relatively well, despite not being available for the entire quarter.
Even beyond that, there is no way for Apple to begin product development at a point after they saw the Q4 results. There is far to much lead-time required for them to be able to wait until now to do so.
My guess is that 1) the rumors of these 2 new models are true, 2) Apple committed to this product roadmap a long time ago, and 3) Bloomberg is adding it's own spin to make the leaks more salacious.
[0] - https://sixcolors.com/post/2018/02/apple-reports-its-holiday...
This seems like color commentary that isn't supported by their sources, or data. I'm not sure how they are supporting this statement. Apple's recent quarterly earnings [0] showed iPhone sales as (essentially) stable, year over year. ASP increased to $800 dollars (!) which would point to the iPhone X doing relatively well, despite not being available for the entire quarter.
Even beyond that, there is no way for Apple to begin product development at a point after they saw the Q4 results. There is far to much lead-time required for them to be able to wait until now to do so.
My guess is that 1) the rumors of these 2 new models are true, 2) Apple committed to this product roadmap a long time ago, and 3) Bloomberg is adding it's own spin to make the leaks more salacious.
[0] - https://sixcolors.com/post/2018/02/apple-reports-its-holiday...