But I understand that, so maybe it's a matter of choice.
What kind of brand you want, and set it right away from the beginning because it will define your media channel/production investment.
I think that brands who had strong branding advertising are still well positioned in people's minds, and it's indeed an investment that should be made with a massive ROI.
Now, it's a long term game. Doesn't suit the status quo like you well said.
What kind of brand you want, and set it right away from the beginning because it will define your media channel/production investment.
I think that brands who had strong branding advertising are still well positioned in people's minds, and it's indeed an investment that should be made with a massive ROI.
Now, it's a long term game. Doesn't suit the status quo like you well said.