> And to keep making money in these markets — already a ridiculous $27 in ARPU for the last three months of 2017 — they need us to give more time and attention to them.
And that there is the Achilles' heel of both Google and Facebook: disrupting the attention market.
I've been having a debate with someone on this subject, and it prompted me to run a consumer survey asking people: "Thinking about free services (e.g., print, radio, TV, websites), do you like it when they sell your attention to advertisers?" Yes, No, Undecided.
Of 511 responses, only 6% liked having their attention sold. 68% dislike it, and 26% were on the fence.
Personally, I think there is a huge opportunity to re-invent the attention market. Until then, companies like Google and Facebook will keep stealing our attention and selling it to the highest bidder.
And that there is the Achilles' heel of both Google and Facebook: disrupting the attention market.
I've been having a debate with someone on this subject, and it prompted me to run a consumer survey asking people: "Thinking about free services (e.g., print, radio, TV, websites), do you like it when they sell your attention to advertisers?" Yes, No, Undecided.
Of 511 responses, only 6% liked having their attention sold. 68% dislike it, and 26% were on the fence.
Personally, I think there is a huge opportunity to re-invent the attention market. Until then, companies like Google and Facebook will keep stealing our attention and selling it to the highest bidder.