This is strange marketing as it almost sounds like the non-Plus listings aren't what people already expect to some degree from an airbnb.
> With Airbnb Plus, you can always check in effortlessly. Every home is equipped with a lockbox, keypad, or a host who is on-call to greet you.
This is so weird. How would you otherwise check in to a home if it doesn't have self check in or a host?
> When you book an Airbnb Plus home, you get the focused attention of our Airbnb Plus customer support team–a highly-trained team committed to great service and faster responses
Okay, so if there is no self check in and no host to greet me at a non Plus home, I'm stuck with a poorly trained unresponsive agent.
I realize that they want to differentiate the hotel-like quality airbnbs from the others, so they can give it a badge and therefore justify a higher price for it, but the delivery is odd, as other commenters have pointed out.
An alternative approach could be to describe such listings as "Guaranteed X, Y, Z". I think with that language it wouldn't undermine the quality of the non Plus listings as much.
> With Airbnb Plus, you can always check in effortlessly. Every home is equipped with a lockbox, keypad, or a host who is on-call to greet you.
This is so weird. How would you otherwise check in to a home if it doesn't have self check in or a host?
> When you book an Airbnb Plus home, you get the focused attention of our Airbnb Plus customer support team–a highly-trained team committed to great service and faster responses
Okay, so if there is no self check in and no host to greet me at a non Plus home, I'm stuck with a poorly trained unresponsive agent.
I realize that they want to differentiate the hotel-like quality airbnbs from the others, so they can give it a badge and therefore justify a higher price for it, but the delivery is odd, as other commenters have pointed out.
An alternative approach could be to describe such listings as "Guaranteed X, Y, Z". I think with that language it wouldn't undermine the quality of the non Plus listings as much.