It’s not enough to have a slider, you also need to actively market to people looking for cheap places to stay in the first place, or they will never even think to use your precious slider.
This splits AirBnBs marketing on two fronts: high end and low end. This either doubles their marketing cost or halves their marketing budget for each audience. Take your pick.
A company focused on low cost listings only has to market to one audience, which results in significantly cheaper marketing cost, which means better profitability, which means longer staying power, which means eventually they own a large percentage of the low end market.
This splits AirBnBs marketing on two fronts: high end and low end. This either doubles their marketing cost or halves their marketing budget for each audience. Take your pick.
A company focused on low cost listings only has to market to one audience, which results in significantly cheaper marketing cost, which means better profitability, which means longer staying power, which means eventually they own a large percentage of the low end market.
Game Over.