Friday beers is something that can exclude people, though, even if they're not being pressured to drink. Alcohol is a sort of culturally fraught thing that's important to some people, but for others - members of some religious groups, recovering alcoholics, and victims of drinking-related abuse come to mind - simply being in the presence of someone who's consuming alcohol can be an uncomfortable experience.
I don't think that companies are under any obligation to avoid having traditions like Friday beers altogether, but, if you're looking to be inclusive, you should probably strive to ensure that there are also plenty of social activities where there is no alcohol present.
I don't think that companies are under any obligation to avoid having traditions like Friday beers altogether, but, if you're looking to be inclusive, you should probably strive to ensure that there are also plenty of social activities where there is no alcohol present.