I've worked with people who have started companies in this space and raised a lot of money, and also with lawyers who have represented some of the most prominent companies in this space.
I'd be cautious around even "anecdotal" statements around decreasing base heart rate and aortic stiffness. FDA takes these kinds of claims very seriously, and it costs a LOT of money to get the kind of data FDA requires to back these claims up. Essentially every company that has tried marketing "non drugs" to improve clinical outcomes without complying with regulations and generating rigorous data has been shut down, either temporarily or permanently
I'd be cautious around even "anecdotal" statements around decreasing base heart rate and aortic stiffness. FDA takes these kinds of claims very seriously, and it costs a LOT of money to get the kind of data FDA requires to back these claims up. Essentially every company that has tried marketing "non drugs" to improve clinical outcomes without complying with regulations and generating rigorous data has been shut down, either temporarily or permanently