I used to be a mid level manager at a small regional somewhat-niche retail chain. The last few years they have started to heavily focus on employee knowledge. Hiring full time staff whose only job are to be product experts to help customers, introducing huge amounts of product knowledge courses. They know they can't beat the big boys on price so they are trying to become THE local place you go to talk to someone about this specific niche. It has been working out very well for them.
The niche doesn't even really matter here. It could be car stereos, music, books, alcohol, grocery, whatever. I definitely think the path to survival for small retail shops going forward is going to be expert level knowledge and customer service. The days of people patronizing your store just because its physically nearby are numbered.
edit: Also, and this is totally anecdotal, but I personally shop at several places that aren't quite the cheapest (though none are TOO relatively high priced) but I continue to shop because the staff are far more knowledgeable than I and their assistance is well worth the extra ~10% in price.
The niche doesn't even really matter here. It could be car stereos, music, books, alcohol, grocery, whatever. I definitely think the path to survival for small retail shops going forward is going to be expert level knowledge and customer service. The days of people patronizing your store just because its physically nearby are numbered.
edit: Also, and this is totally anecdotal, but I personally shop at several places that aren't quite the cheapest (though none are TOO relatively high priced) but I continue to shop because the staff are far more knowledgeable than I and their assistance is well worth the extra ~10% in price.