> The letter calls on the AMP team to make two primary changes:
> Instead of granting premium placement in search results only to AMP, provide the same perks to all pages that meet an objective, neutral performance criterion such as Speed Index. Publishers can then use any technical solution of their choice.
How would you measure this in a way that couldn't be gamed?
I'm not saying AMP is the best solution, but the way AMP prevents you from doing things that hurt performance makes it much easier for you to know for sure an AMP page has certain performance properties.
> Instead of granting premium placement in search results only to AMP, provide the same perks to all pages that meet an objective, neutral performance criterion such as Speed Index. Publishers can then use any technical solution of their choice.
How would you measure this in a way that couldn't be gamed?
I'm not saying AMP is the best solution, but the way AMP prevents you from doing things that hurt performance makes it much easier for you to know for sure an AMP page has certain performance properties.