I work for a large healthcare system, and the "we're not a tech company" line is often heard. At many levels, I agree—we're in the business of delivering healthy outcomes to our communities, so we need to make sure that efforts across the enterprise support that—but it is often applied in ways that stifle us from delivering what we feel would be the most impactful and cost-effective solutions.
I like to respond that Netflix isn't a tech company, either—they're in the business of delivering entertainment. Their position and reputation allows them to build a stronger engineering culture, but their technology still is subservient to their non-tech business goals. While "software is eating the world" has been quoted to the point of being a cliché, the organizations that recognize software as a competitive differentiator—rather than merely a cost center—definitely have an edge against their tech-averse competitors.
I like to respond that Netflix isn't a tech company, either—they're in the business of delivering entertainment. Their position and reputation allows them to build a stronger engineering culture, but their technology still is subservient to their non-tech business goals. While "software is eating the world" has been quoted to the point of being a cliché, the organizations that recognize software as a competitive differentiator—rather than merely a cost center—definitely have an edge against their tech-averse competitors.