Comment by bdimcheff

The way this Rainbow Deploy works means that if I only deploy once a month, I only have a single "color" running for that whole month, plus couple days of overlap where there are 2. If I have blue/green, I have 2 colors running all month. If I have more fixed colors, even more. The sha thing is just a convenient way of creating "colors" dynamically when we need to do a new deploy, without having to use a meaningless representation like "blue", "green", "taupe", "chartreuse", etc.