You joke! (maybe?) But eventually this is sort of the hope, right?
Sequels are like a trap perfectly designed for movie execs, there is a sort of guaranteed baseline of success - but you're also guaranteed diminishing returns. Currently, they are squeezing a struggling market and sacrificing long-term viability for short-term revenue boosts that mask the structural problems. It's sort of still churning out $10B/year as a market, but that's hiding a lot of weakness and our suspicion is that things will change drastically in the next 5 years.
Hopefully, if we're all thinking about this stuff a little smarter, things change for the better.
Sequels are like a trap perfectly designed for movie execs, there is a sort of guaranteed baseline of success - but you're also guaranteed diminishing returns. Currently, they are squeezing a struggling market and sacrificing long-term viability for short-term revenue boosts that mask the structural problems. It's sort of still churning out $10B/year as a market, but that's hiding a lot of weakness and our suspicion is that things will change drastically in the next 5 years.
Hopefully, if we're all thinking about this stuff a little smarter, things change for the better.