Despite the baity title, I clicked and I'm glad that I did. Though the article is not presenting 10 actionable tips, the information is quite insightful and well-researched.
The real takeaway is that "shiny! AI!" does not sell products. Meeting a need and not requiring users to change their behaviour sells products, AI or not.
The real takeaway is that "shiny! AI!" does not sell products. Meeting a need and not requiring users to change their behaviour sells products, AI or not.