It’s not fair to apply one era’s standards to people from another era, but it is fair to hold people accountable for shitty culture that was recognized as such at the time. For example, Loving v. Virginia was decided in 1968, at a time when 70% of people disapproved of interracial marriage, and half thought it should be illegal. There is nothing wrong with judging those people for failing to meet a moral standard that was recognied, even if only by an enlightened minority. Morality is not decided by popular vote.
As for Atari:
> Holding board meetings in hot tubs, asking a secretary to get in with them. Doling out “the best-looking secretaries” like prizes to the star employees. Code-naming the home version of Pong after a female employee whom Bushnell said in 2012 “was stacked and had the tiniest waist.” Making a 1973 game called Gotcha, with joysticks replaced by a pair of pink silicone domes, meant to look and feel like breasts.
As for Atari:
> Holding board meetings in hot tubs, asking a secretary to get in with them. Doling out “the best-looking secretaries” like prizes to the star employees. Code-naming the home version of Pong after a female employee whom Bushnell said in 2012 “was stacked and had the tiniest waist.” Making a 1973 game called Gotcha, with joysticks replaced by a pair of pink silicone domes, meant to look and feel like breasts.
Even in the 1970s, people knew this was wrong.