Top advertiser Procter & Gamble, competitor to Unilever and likewise an owner of many distinct brands, has been very vocal about the sorry state of digital advertising [1], threatening to drastically cut spending [2] on ad networks that made it difficult to gauge ROI.
When in 2017 they cut spending on Facebook [2], they noticed no corresponding drop in sales, leading them to conclude that the spending they cut was probably ineffective to begin with [3][4].
When in 2017 they cut spending on Facebook [2], they noticed no corresponding drop in sales, leading them to conclude that the spending they cut was probably ineffective to begin with [3][4].
[1] http://adage.com/article/media/p-g-s-pritchard-calls-digital... [2] https://www.wsj.com/articles/p-g-to-scale-back-targeted-face... [3] https://mediatel.co.uk/newsline/2017/07/28/pg-cuts-100m-in-d... [4] https://wolfstreet.com/2017/07/28/procter-gamble-slashed-dig...