Comment by dynofuz

i think the article misses some details. from what i understand, here's how alexa operates in the superbowl ad context:

- ad plays on tv

- alexa hears its name

- alexa sees that name contains the digital fingerprint

- (maybe alexa sends this to amzn servers so they know how may people r watching the sb & have alexa on)

- alexa stops listening for additional commands

therefore alexa is still only listening for its name