They're having the same growing pains as Microsoft had in the mid- to late-90s. Everyone prior to Windows 95 had a LOT of options sitting in the wings waiting to be vested or for a galactically large liquidity event (like, say, the revolution of the Desktop PC), and everyone post windows 2000 were left with the big company sitting on hoards of cash and a stock price that will never go above their options value but maybe 2-5 bucks max.
Google has all of its earnings built into the stock price for more than a decade, so anyone they hire (unless it's a chief muckety-muck) is going to be even-steven in stock. So, Google has to differentiate on culture, salary, and benefits, which they can obviously do.
Google has all of its earnings built into the stock price for more than a decade, so anyone they hire (unless it's a chief muckety-muck) is going to be even-steven in stock. So, Google has to differentiate on culture, salary, and benefits, which they can obviously do.