I strongly disagree with this comment (needing an MVP). For a serious B2B product you need a team, sales process and social proof/track record that convinces the customer you will deliver on your promises.
But above all, you need a product which solves a tangible, significant problem for the customer!
If the willingness of a customer to sign a prelaunch sales agreement comes down to the quality of your MVP, something has gone wrong in your sales process and the customer is just looking for an excuse to decline.
But above all, you need a product which solves a tangible, significant problem for the customer!
If the willingness of a customer to sign a prelaunch sales agreement comes down to the quality of your MVP, something has gone wrong in your sales process and the customer is just looking for an excuse to decline.